PURPOSE MOVES USNike
Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.
Just Do It.also Nike
Internal messaging, or marketing is not the same as external marketing. The mission of Nike is not the same as the slogan. The slogan is made for the consumers, it is made to fuel their passion, it is to help get them pumped for what they are about to do. The internal message is for the employees. It is to get them pumped to help them feel they are part of something bigger than themselves. The mission, the purpose, is the inspiration to do more and work harder, if you believe in the cause, you will show up for more than just a check. You will have aligned your passion to see the world live active, you would have taken on the mission of Nike as your personal mission.
Now I am totally guilty of just winging it and playing around with my personal brand in public settings (online) most of the things that should be kept in house or just private I work through in public. (Misfit Writer helping others for example) But I really don’t care if you see me fumble through it. The reason why, is if you met me in real life, I don’t want you to think I am trying to hoodwink you online. So, you get to see me mess up, even if what should be internal purpose statements become public, even if temporally. The thing is I don’t believe any of this is permanent. I am not permanent. With that belief, don’t consider anything I do precious. If I died tomorrow I wouldn’t give a shit what you thought of my post, my work, my life, my potential, I would be dead and God willing on to better things. On your part more than less, my death would be at best an “awe, that sucks” in passing conversations to most people. I wouldn’t be offended. So, if the biggest thing in life, death isn’t on the line, neither is my ego.
Don’t do what I do.
I don’t want to be a professional. I don’t want to be polished and impeccable. I want to be on the edge dancing with the universe knowing if I fall off, it will be okay. I read somewhere, I wish I knew, but I read and believe it. “Your life’s work is going to happen with the more you do. It will happen as your voice comes through, project after project, work after work, overtime of doing, you will have not only a voice but a style and a way of doing things that is distinctly you.” something like that. I am sure I added a bunch of shit in there. If I were to focus on being a professional not in the responsibility kind of way, but in how the world sees me way, then I would personally hate myself and the fake work that would come of it. Did I mention I have a rebellious nature?
Let’s close this night up.
Work on your internal branding. That is working on your personal thoughts about who you are, what you are doing, and why. It is working through affirmations, positive saying, and personal mission statement. Those things will break down into goals, routines, and a way of looking at life. If you truly believe in your mission then the world will become a place for you to express that passion. You don’t have to share that internal marketing with the world. All you have to do is use it to fuel your work.
External marketing is how you get others to either join you on your mission or live the experience you are trying to give them (sell them). That is where a phrase like Nike’s “Just Do It.” or Apple’s “Think Different.” come in. It speaks not only to their audience but it resonates with who they are. “Just Do It.” signals athletes to just go for it, leave it all on the court. “Think Different,” is a calling card for creative nerd types who want to make something new, cool, and different. As you think about your audience, what would you like them to experience through your work and what phrase might turn them on that you could use?
I am done.
P.S. What do you think of these later post?